Last updated: 6 March, 2002 Introduction I. Board of Directors/Governance II. Human Resources Management III. Financial Management IV. Strategic Planning V. Collaboratives/Partnerships VI. Outcomes and Quality Improvement VII. Information Technology Management VIII. Fundraising IX. Marketing Bibliography IX. Marketing There is a clear understanding of the purpose of marketing and marketing plans are developed in appropriate proportion to the overall organization budget. Best Practices Suggestions for Achieving Best Practices 1. There is participation throughout the organization to identify the purpose and goals of marketing efforts in relationship to mission. 1.1 Executive Director, Board leadership and management staff develop communication goals in conjunction with all Board and staff based on overall organization and specific program needs. 2. Marketing goals are set to achieve clear outcomes to further the mission of the organization. 2.1 Executive Director and management staff set marketing goals in relationship to overall organization budget. Marketing plan matches the organization's need to communicate administrative, fundraising and program information to the public. Best Practices Suggestions for Achieving Best Practices 1. Marketing plan is based on organization's communication goals as identified by program, fund development and administrative staff and Board leadership. 1.1 Executive Director and management staff solicit input from all parts of the organization to ensure full participation with, input into and understanding of communication plans. 1.2 Executive Director and management staff develop specific marketing plan based on organization's communication goals. 2. Marketing plan incorporates diverse and cost-effective mechanisms for communicating information to target audiences. 2.1 Executive Director and management staff examine all current communication and marketing tools as part of plan development. 2.1 Executive Director and management staff identify all possible mechanisms for communicating necessary information and analyze cost effectiveness of each methodology. 2.2 Marketing plan identifies what is to communicated (messages) to whom (target audiences), how (methods). Organization's collateral materials show consistency and accuracy in portraying organization's mission, activities and public information. Best Practices Suggestions for Achieving Best Practices 1. Collateral materials employ certain standards of language, statistics and information that are consistent throughout all organization materials. 1.1 - 2.2 Executive Director and management staff review all current collateral materials for consistency and accuracy and develop organizational communication standards as appropriate for collateral and communications. 2. Collateral materials are clear, easy to read and communicate the necessary information to the public. Back Back to top Nesxt